The Role of Artificial Intelligence in the Production of Digital Media Content

Abstract

The current research aims to monitor the role of artificial intelligence and itsapplications in manufacturing the content of digital media, as well as monitoringthe public awareness process and their awareness of the veracity of the contentproduced through the applications of artificial intelligence in exchange for thecontent produced by the editor. This study was applied in a field manner on anelected sample of 40 students. University students follow sports news, as therespondents watched two media models related to the news coverage of theopening of the Gulf Championship 25 in Iraq, one of which was implemented byan artificial intelligence program, and the other was implemented by an editor, andthe results indicated that the most prominent fields that were distinguished in theinvestment of artificial intelligence applications in the media field Prominently andcorrectly are automated chats through websites, social networks, and their desireto deal with big data, then the feature of recognizing faces of personalities, andmachine translation came in fourth place, and the results showed that organizing theelements of the credibility of the message produced through artificial intelligenceapplications that appeared on The website of the Electronic Sports Cup magazinewas as follows: the accuracy of the classification is in the first order, then followedby it The objective category, then the separation of truth from opinion, and in thefourth place is justice and fairness for different points of view, and in the last orderis the quality of wording of the news